Building a real DTC brand in Europe? You’re not alone.
I’m Pietro - MD & founder of ORBIS, a 7-figure DTC supplement brand in EU and I’m building a list for DTC founders, operators, and creators in Europe who want to do better.
Join the List - Tell me what you're working on. Add your LinkedIn if you want
DTC in Europe is broken. Let's fix it.
Most advice in DTC doesn’t work in Europe. Different rules. Different margins. Different playbook.
I built ORBIS with no agency, no seed money, and no one to ask for real help. It took me years of broken ads, bad offers, and inventory nightmares to figure it out.
This list is what I wish I had when I started.
If you’re building, operating, or scaling a consumer brand in Europe - join a quiet space where we talk about real stuff:
CAC, LTV, creative testing, shipping problems, customer retention, and how to make it all work.
We're only asking for one email address ;)
Still not convinced?
dtceurope - The Story
“Europe is late. Italy is even later. I’m not waiting.”
I built ORBIS - a 7-figure DTC brand in Italy — with no agency, no playbook, and no roadmap. Just test after test after test.
And I realized something:
There’s no place in Europe where DTC founders and operators actually talk shop.
No Slack group, no newsletter, no community. Just LinkedIn fluff and US templates that don’t work here.
So I’m building the one I wish existed.
What is dtceurope?
dtceurope is where real operators building real brands in Europe connect, share, and scale.
It’s:
- A private email list (no fluff, no summaries — just stuff that works)
- A network of founders, creatives, media buyers, and performance thinkers
- The opposite of the LinkedIn guru scene
- A quiet but powerful corner of the internet for people who want to win the DTC game in Europe
You don’t need a course.
You need a signal.
This is it.
Why dtceurope Exists
I’ve spent the last 2 years building ORBIS — a 7-figure DTC supplement brand in Italy — through trial, error, and way too many mistakes.
Here’s what I’ve learned:
- Europe doesn’t have a playbook.
- There’s no real network for DTC founders or operators here.
- Most people are building in silos, wasting time reinventing the wheel.
So I’m creating what I wish existed from day one:
A direct line to other people building consumer brands in Europe.
People who speak the same language — not just literally, but operationally.
No fluff. No personal branding tips.
Just offers, CACs, creative, churn, AOV, and what to do next.
Tone = Bold. Tactical. Direct.
Think:
- “Here’s what worked for us last week. Here’s what flopped. And here’s the test we’re running Monday.”
- “We dropped CPA from €47 to €32 by changing 1 headline.”
- “If you’re still doing 20% off sitewide, you’re already behind.”
What You’ll Get
Right now? You’ll get early access.
I’m starting with a small private list of people building DTC brands in Europe — to share what’s working, what’s breaking, and what’s worth testing.
No blog posts. No theory.
Just real numbers, real conversations, and a space for people who care about the craft.
If you’re on the list, you’ll be the first to:
- Join private calls and group chats when they launch
- See teardown docs and performance insights from my brand (ORBIS)
- Get access to the first real DTC network in Europe, curated by an operator — not a marketer
Who it’s For
- Founders of DTC brands in Europe
- Performance marketers and media buyers
- Creative leads and growth operators
- Builders who don’t want 50 likes — they want results
dtceurope is the home for the DTC builders, not talkers.
Real brands. Real numbers. Real conversations. In € not $.